Calor LPG Radio ads

Calor's BioLPG (now called Futuria Liquid Gas) is greener than oil for powering generators. It’s renewable, made from blending waste, residues and sustainably sourced materials. The audience lived remotely and had to generate their own power: think stately homes and farms. They were already embracing greener lifestyles, so the two radio ads could focus on cost alone. LPG is cheaper thank oil, so people wouldn't have to miss out on any of life's little luxuries.