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Senior freelance copywriter
Conceptual work

Barbour’s ReLoved are repurposed jackets. Each is unique and makes a virtue of its quirks, like the bear from Peru himself.
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I made MPs wait 2.73 seconds before delivering a message powerful enough to cause Parliamentary debate and a legislative change.
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Calor's BioLPG was a greener alternative to oil for people who used generators to power their remote homes and farms.
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We turned a viral film into a TV ad on the BBC and knocked the debate about football vs rugby on the head.​
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Doctors weren't taking the issue of migraines seriously. So, we used an economics argument to drive home a message about their impact.​
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