firstdirect

Since launching in 1989, First Direct has always been different. It’s one of the few banks that’s managed to use irreverence in its tone of voice. Social is perfect for using the bank's irreverent tone to drive audience engagement. Here’s a selection of posts I created for them.

2022 Pride Month sponsorship

First Direct were sponsors of Leeds Pride, with their own stage in the city centre. The first Pride Month after two years of lockdown was a chance for people to let their hair down.

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Shelter partnership

First Direct teamed up with Shelter to offer customers specialist legal advice if they were worried about paying their mortgage or rent.

Topical

Social media firstdirect is a fast, easy way to maintain audience engagement and build on their unique brand voice. Summer of 2022 was memorable for two things: heat and the Women's Euro football tournament.

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