Wejo brand book

There can be more than 200 sensors in modern vehicles, monitoring everything from fuel efficiency and driving style to road conditions and other traffic. 

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Known as Connected Vehicle Data, it's a goldmine that can benefit a variety of industries, including smart city planners (EV infrastructure), vehicle manufacturers, sat-nav companies, retailers, and more. 

Manchester company Wejo are leading the way. They've already harnessed 19.5 trillion data points from 13.8 million connected vehicles. 

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What they hadn't fully harnessed, however, was their own brand. We took this maze of complex data and numerous possible use-cases and boiled it all down to a brand book designed to orient both employees and partners to the company's mission and purpose.