Senior freelance copywriter
Worldpay Compass
The brief asked for internal motivational posters to encourage siloed departments to collaborate. But these quickly become wallpaper, overlooked by notices about social events and clearing the fridge each Friday.
​
A more practical answer was a collaborative database. Called Compass, it enabled siloed colleagues to connect with those serving other verticals. They could learn, share, up and cross-sell products and services. Another advantage of Compass was the centralisation of brand assets. This answered another brief before the brief was even written.
We automated much of the process, so anyone creating a sales presentation could have an outline sorted within minutes, populated with pre-approved assets and limited space so their presentation could be personalised. This saved huge amounts of time.
We indexed every product and service offered against all industry verticals they could ever wish to encounter. This allowed us to create a simple interface: users chose initial answers from drop-down menus. From this, an outline presentation was created in seconds.
Presentations were saved to a central server with content indexed. This meant that, in some instances, rather than creating a presentation from scratch, Compass could suggest an existing one where there was overlap. (For instance, payment services for certain industries.) Users could locate the presentation's author (phone, email, and where they sat) encouraging collaboration, and cross and up-selling of products and services.
Another major benefit was that all presentations were populated with brand-approved product descriptions, imagery and logos. We allowed instances for personalisation, reducing the time for internal sign-off.
​
As Sales were one of the main users of Compass, we took a mobile-first approach as many would access and edit presentations while out and about.
